Don't complain, don't blame, this is self-inflicted. You must know that for these B-end companies, your value is writing copywriting and planning. No matter how good your official account fission is, it is useless to them. If you are still unclear about the requirements and expectations of the company for you, don't wait, just ask! 02 After the first question is solved, you may encounter this situation: the company has a little understanding of new media operations,
The thing is, your KPIs or key work are not the same as those you discussed in the interview. This is very common in B-end companies. If you are unwilling to give up this job, then what you need is not to argue, but to discover and understand what indicators you are responsible for in actual work. If you find that the company just wants you to help improve GMV, then what you need to do is to assist or lead the conversion,
And the key work should also be planned and carried out around GMV conversion. Similarly, if the company needs you to increase the number of fans of the official account, then your focus of work is more inclined to fission growth. No matter which industry you are in or which B-end company you enter, you must always think about "value", which will bring you more positive feedback and enhance your sense of achievement in your work, instead of working hard as a whole.