According to the "2018 China Video Content Payment executive list Industry Observation" by Arten Consulting, the compound growth rate of China's video executive list membership scale in the past three years has far exceeded the growth rate of Chinese netizens. Video paying users have a broad market base and huge growth space. 2. Product introduction 1.is a video website founded on , slogan: Enjoy quality. iQIYI is a powerful and complete video APP that meets the entertainment needs of users.
Adhering to the values of "content is king, user-oriented", it focuses on highlighting the differentiated competitive advantages of high-quality content executive list and deepens emotional communication with consumers. The video content platform continues to provide users with a high-definition and smooth video entertainment experience. 3. Rights and Interests of Paid Users Both iQIYI and Tencent Video use membership subscriptions as the main business executive list monetization method.
The following discussion mainly focuses on iQIYI and executive list Tencent Video VIP. The core of membership subscription is that users pay for the executive list exclusive rights provided by the product, and the product obtains income and the higher stickiness and activity of paying users. Therefore, products that do membership subscriptions need to be sorted out, and what resources or capabilities they have can be provided to paying users in the form of higher value.