So what's the reason we haven't seen websites jump all over ? Let's take a closer look at some of the downsides that can occur when transitioning your site from to . Advertising Continue reading below Site speed issues If you are an SEO, you know that site speed is a ranking factor. If you don't implement correctly, you may experience site speed issues. requires a lot of round-trip communication between servers. So, if your site is already slow and not configured correctly, you may lose speed. Personally, I've worked with several clients making the leap from to . The majority of my sites have taken the transformation quite well and seen the positive impact. Those who wanted to ignore site speed best practices before making the switch, let's just say they didn't get the results they expected. For smaller businesses, this can mean a longer lead time that many don't have the budget for.
Costs This is another pain point for small businesses. These costs can run into the hundreds per year, and if you're just starting out, it might not be ideal. For example, GeoTrust costs range from $149 to $745 per year depending on the image masking service certificate you obtain. Or, you can use Let's Encrypt for free! But, another problem is that it requires you to renew every 90 days. Advertising Continue reading below You're just not ready for Moving your entire site from to takes a lot of time, planning, and having the right resources. You don't want to miss any steps. Otherwise, it could cause you a significant loss of traffic and conversions. If you're a small business, you may not have a dev or SEO team that can walk you through canonical tagging and chained redirects. There are a few big mistakes that can happen during this transition.
Let me warn you of a few that I have come across: Chained redirects I recently worked on a client site with tons of old redirects. In my perfect world, I would like all my redirects to have a jump. In my experience, I have noticed that Google stops following redirects with 3 or more hops. So, in this case, where to start? First, I covered redirects; then I updated the legacy redirects to . Advertising Continue reading below Another issue I had with chained redirects was preserving my old and sitemaps. I was placing redirects from to at the server level, so I had to exclude them on my and my sitemaps as well. This answer on Stackoverflow helped guide me. Move the whole site at once With the similar client from above, they had a giant beast of a website. I'm talking about a bajillion pages!