What is a Customer Journey Map? A user experience map is an important design tool for understanding user, product or service interactions from the user executive email list 's perspective. It can also be said that a user's experience of using a product or receiving a service is expressed in a visual form, and the user's problem points and emotional points in the executive email list entire experience process are found from the experience process, so as to extract the product. The optimization point is convenient to iterate on the product, thereby ensuring a good user experience.
Classic Case Chris Risdon's experience map of buying rail tickets in Europe. Image source: Internet The image above is part of the entire experience map for executive email list Rail Europe. Rail Europe is a U.S. distributor that provides North American travelers a platform to independently book train tickets to travel across Europe without requiring users to go to the website executive email list to book. They already have a great experience website and an award-winning consulting center, but they want to optimize the user journey through all touchpoints, which gives them a more complete picture of the investment, design and technical resources they should focus on .
The experience map is only part of a derivation of an overall "diagnostic" evaluation system comprising a series of focused initiatives. Experience maps help build executive email list empathy maps to understand how user touchpoints change over time and space as they interact with Eurorail's service systems. In this experience map, five keys are used to form an experience map executive email list. An experience map can intuitively represent user operation flow, expectations, specific goals, user emotional states and overall experience points, so as to control and evaluate the product as a whole. experience. effect